The advent and ever growing presence of digital media is shifting the model for distribution across all mediums. When an emerging company such as Netflix leads the way in online distribution of TV and film, a discrepancy between the public demand – a public that is drastically shifting online – and traditional media distributors becomes apparent.



This study employs the view that if a large enough public demand exists, such as the one for access to media content online, and alongside it a technology capable of fulfilling that demand, it is not a question of what will happen, rather the different ways it could happen.



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​KEY QUESTION:

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With consideration to the current issues of online distribution of high production content, what is the most sustainable model for this style of distribution?